Bert Hofhuis: Entrepreneur & Founder Founder of ByPurify Facebook Twitter Linkedin Envelope Bert Hofhuis is a founder & entrepreneur who has spent most of his life in the financial sector.Through ByPurify, he simplifies the world of air purification and cleaning solutions, ensuring that every home and workplace enjoys the benefits of a healthier atmosphere.Bert’s mission is to guide both individuals and businesses in creating spaces that prioritise well-being and mindful living. He continually seeks out innovative products that genuinely enhance the quality of life, leveraging his extensive expertise to hand-select items that promote cleaner, more sustainable lifestyles.Bert is widely regarded as a thought leader in his field, having authored numerous articles that provide insightful advice on how to transform homes into havens of cleanliness and conscious living. However, his dedication extends far beyond his writing; Bert believes in the importance of hands-on product testing.Bert is not only a wellspring of knowledge but also a dependable guide, always available to address any questions or concerns that arise.Join Bert Hofhuis on this incredible journey toward a cleaner, healthier, and more mindful lifestyle. At ByPurify, the commitment to delivering the most accurate and up-to-date information is at the heart of everything we do. Academic History Experience In his extensive professional career, Bert has collaborated with multinational corporations and governments, offering consultancy on various financial and logistical projects across Africa, Europe, and Asia. Some of his notable contributions include: Serving as a business and finance expert for Nathan Inc in Kenya, Uganda, Burundi, Rwanda, and Tanzania (on behalf of UK DFID) for the TMEA Logistics Innovation for Trade Fund (LIFT). Acting as a financing and asset audit specialist for Grindrod Logistics in Southern Africa. Leading a project for GIZ in Malawi to develop a Fleet Management System and Asset Management Policy for the Government of Malawi (on behalf of the German Government). Working as a financial planning expert for the Samsun Logistics Centre (SLC) in Turkey, funded by the EU. Overseeing the establishment of CFS facilities for Damco in Djibouti as a financial and logistics executive (on behalf of the AP Moller Maersk Group). Participating as a financial feasibility specialist for a project initiated by the Investment Board of Nepal (on behalf of UK DFID). In the last decade, Bert shifted his focus to personal finance in the UK as well as personal projects of interest, leading to the creation of ByPurify. With his extensive background in corporate finance, he identified a gap in personal financial education and aimed to fill it by building a platform that simplifies complex financial decisions for everyday individuals. In his free time, Bert developed a passion for exploring the intricacies of air purifiers and vacuum cleaners. This interest eventually led to the creation of ByPurify, where he combined his expertise in finance with his enthusiasm for home improvement products, offering expert advice and reviews. Testimonials I have known Bert for over 40 years and have always been impressed by his professionalism and integrity in his business dealings. Bert has a professional and a solutions driven approach to managing and facilitating projects, and an open and engaging leadership style. Bert elevated the operational capability, setting performance management strategy and best practice sharing across the entire Sub-Saharan Africa.
