Editorial Guidelines

Overview

At By Purify, we highly value the trust you have placed in us.

Our primary objective is to assist you in making informed decisions and navigating the complexities of your journey towards a healthier lifestyle.

We are wholeheartedly dedicated to providing you with precise, unbiased, and reliable information while adhering to rigorous editorial standards.

We maintain a clear separation between our advertisers and our editorial content to ensure that our core mission remains centered on delivering the most relevant information to support your choices.

Clear Definition of Expertise 

At By Purify, we uphold the highest standards for our content. Our team of dedicated writers is committed to producing original, accurate, and engaging content while strictly adhering to ethical guidelines.

If you ever come across an article that you believe could be improved, please don’t hesitate to reach out to us at contact@bypurify.com.

Our Commitment to Content Integrity

At By Purify, our unwavering commitment is to provide content that is both trustworthy and of the highest quality.

Our dedicated team, comprising writers, editors, fact-checkers, illustrators, photographers, and professionals in fields such as medicine and finance, engage in continuous and thorough research to ensure our content remains current, accurate, and tailored to the needs of our valued readers.

We aim to deliver top-tier content created by humans, for humans.

Each article prominently displays the contributor’s name with a concise introduction and a link for readers to learn more about them.

The publication date signifies the last update of the article.

In some cases, articles feature a tagline at the end to offer additional insights into the research or authorship.

We are unwavering in adhering to our guidelines, refraining from using AI-generated content tools like ChatGPT.

Our in-house teams collaborate with subject matter experts to craft original illustrations, graphics, images, and videos that represent diverse voices and perspectives.

These creative assets undergo periodic reviews, conducted by both editors and specialized review boards such as Medical, Financial, or Anti-Bias boards, ensuring their quality, accuracy, and integrity.

Photos and videos are meticulously maintained without any alterations that could mislead viewers.

In the event of any factual errors, we are committed to making transparent corrections and making it convenient for our readers to report such errors.

All of our writers, editors, and contributors are held to account for disclosing any potential conflicts of interest.

Advertising and Editorial Separation

We maintain a strict separation between our editorial content and advertising.

Our unwavering commitment to independence ensures that our editorial content remains uninfluenced by our advertisers.

We make it explicitly clear to readers when content is advertising, clearly distinguishing it from our editorial content.

Fact-Checking

Maintaining the integrity of our content is paramount at By Purify.

We maintain a team of experienced fact-checkers who play a crucial role in reviewing our content.

These professionals are selected for their expertise in journalism and subject matter knowledge.

Their primary responsibility is to verify all statements of fact in our articles, ensuring accuracy and comprehensiveness.

They also verify that statistics are properly sourced and up-to-date.

Articles that have undergone official fact-checking are denoted with a “fact check” badge and feature the name of the fact-checker near the author’s name.

If you come across an issue that requires our attention, please don’t hesitate to inform us at contact@bypurify.com.

Accuracy and Corrections

Our editorial team maintains an unwavering commitment to delivering high-quality, factual content.

In the event that an error is identified in a story, we promptly correct it.

The changes are clearly labeled, indicating what was altered and when it was made.

When an article is factually correct but necessitates improved clarity or detail, we update it without an editor’s note.

News articles that cover specific events are not routinely updated.

In contrast, our evergreen service content undergoes regular reviews and fact-checking to ensure its accuracy, relevance, and currency.

Each article is date-stamped to reflect its last update.

Should you notice an error, please don’t hesitate to email us at contact@bypurify.com.

Sourcing

Our writers and editors adhere to strict sourcing standards.

We rely on current and reputable primary sources, such as expert interviews, government organizations, and professional and academic institutions.

We ensure that all data points, facts, and claims are backed by at least one reputable source.

We discourage the use of anonymous or unnamed sources and, when necessary, provide transparency and context for such instances.

In our reporting and sourcing, we strive to include often overlooked perspectives from BIPOC, LGBTQ+, and women, ensuring that our content serves all communities.

Diversity and Anti-Bias

At By Purify, we firmly believe in the principles of respect, representation, and opportunity for every individual.

To support diversity, inclusion, and racial justice initiatives, we’ve established an Anti-Bias Review Board.

This board consists of educators, advocates, public health specialists, journalists, researchers, financial experts, and other professionals who have backgrounds in supporting diversity, inclusion, and racial justice.

This board uses its expertise and judgment to advise us on language, images, themes, and tone to ensure that our content serves readers of all backgrounds.

Independence and Impartiality

At By Purify, we are steadfast in our commitment to independent, impartial, and fair journalism.

Our editorial content is entirely free from advertiser influence.

Every team member and contributor adheres to high standards of honesty and transparency.

We maintain a strict separation between advertising and editorial content.

Any “Sponsored Content” is clearly labeled to indicate that it’s provided by or on behalf of an advertiser or sponsor.

In line with our mission to provide valuable information, we are dedicated to publishing unbiased, comprehensive product and service reviews.

These reviews are entirely independent, grounded in thorough research and product testing.

While we may receive commissions from purchases made through “affiliate links,” we never receive compensation for the content of our recommendations.

Our writers and editors are prohibited from providing preferential treatment to any outside resource based on their relationship with the person or company that authors or owns that resource.

We ensure transparency by disclosing any potential conflicts of interest, including relationships, financial interests, or personal connections that could compromise impartiality.

When our editorial teams receive complimentary products or services for review, we disclose this information.